ABOUT US
Versus Socks was born from small beginnings and big dreams
FROM IDEA TO REALITY
In 2015, Versus Socks was born from the passion of two visionary entrepreneurs, Hanno Lategan and Jurgens Uys, both avid sports enthusiasts. During their student years, they embarked on a transformative journey.
Frustrated by the uninspiring quality of available socks, they saw an opportunity to redefine sportswear from the ground up, starting with the often-overlooked foundation: socks. Their meticulous planning and cutting-edge designs led to the creation of Versus Socks, with a mission to provide athletes and sports enthusiasts with comfortable, durable, and stylish performance socks.
Meet the owners
Today, Versus Socks stands as a testament to their dedication. What began as an idea has sold over 4 million pairs worldwide. The team has grown to over 50 individuals, and their design portfolio now boasts over 1000 unique patterns.
From their roots in Stellenbosch, South Africa, Versus Socks has expanded globally, all thanks to the unwavering support of their incredible customers. The future holds limitless potential, and Versus Socks is excited to embark on the next chapter.
Versus Socks is more than a brand; it's a symbol of innovation, dedication, and the pursuit of excellence. Join them as they continue pushing the boundaries of sportswear fashion. Stay tuned for what the future holds, and thank you for being part of the Versus Socks journey.
OUR MISSION
Inspiring people to enjoy exercise through excitement and creativity.
OUR VISION
To be the performance socks World Champs.
OUR VALUES
ALWAYS MOVING
Through creativity to always strive to keep on improving and adapting. Success is a product of small actions that you repeatedly do overtime.
COMMUNITY
Ensuring customers and the team feel part of the Versus brand – with a common interest and lifestyle.
EXCITEMENT
Always seek to create an experience that is fun, engaging and memorable.
TEAMWORK
Focusing on collaboration to reach a common goal.
THE NAME
When we started, we knew we wanted to be a sports-inspired brand. The word Versus stuck in the sense that it is applicable to all sports (One person versus another. One team versus another).
It also emphasises the competitive spirit, not only in sports, but also in our brand culture - Always striving to improve in all aspects of the brand.
Our History
May 2024
The launch of our Merino Range: After months of testing and developing - we are excited to announce our very first Merino Range. Constructed of natural merino wool, these socks provide thermal insulation, making them perfect for winter training. The natural fibres are breathable and offer a soft feel, ensuring comfort during all your activities.
January 2024
Introducing the Back to Base challenge. The Perfect way to start the year and kickstart your new fitness journey (or even build on the base you already have). You have 10 Days, from 1-10 January to run 50km or cycle 500km (or both if you're ambitious!). Your reward? A pair of limited edition Versus Back to Base Active Crew socks! See you again next year!
December 2023
Every thread in our Rhino Sock holds a story of hope, a tale of conservation, and a promise to protect. With all the Rhino socks we've sold, we were able donate R124,000 to Care For Wild — In December 2023 we visited them to witnes how this organisation dedicates every moment to safeguard our majestic rhinos.
Learn from us
We sold 4 Million Socks | Jurgens Uys: Versus Socks Co-founder
On the latest podcast episode of The African CEO, Naison had the privilege of interviewing Jurgen Uys, the co-founder and CEO of Versus Socks.
Jurgens guided us through their journey, detailing how they overcame early challenges and successfully built the Versus brand.