OUR STORY
FROM IDEA TO REALITY
In 2015, Versus Socks was born from the passion of two visionary entrepreneurs, Hanno Lategan and Jurgens Uys, both avid sports enthusiasts. During their student years, they embarked on a transformative journey.
Frustrated by the uninspiring quality of available socks, they saw an opportunity to redefine sportswear from the ground up, starting with the often-overlooked foundation: socks. Their meticulous planning and cutting-edge designs led to the creation of Versus Socks, with a mission to provide athletes and sports enthusiasts with comfortable, durable, and stylish performance socks.
TODAY
Today, Versus Socks stands as a testament to their dedication. What began as an idea has sold over 4 million pairs worldwide. The team has grown to over 50 individuals, and their design portfolio now boasts over 1000 unique patterns.
From their roots in Stellenbosch, South Africa, Versus Socks has expanded globally, all thanks to the unwavering support of their incredible customers. The future holds limitless potential, and Versus Socks is excited to embark on the next chapter.
Versus Socks is more than a brand; it's a symbol of innovation, dedication, and the pursuit of excellence. Join them as they continue pushing the boundaries of sportswear fashion. Stay tuned for what the future holds, and thank you for being part of the Versus Socks journey.
Hanno Lategan | Co-owner
Hanno and Jurgens with the first samples of Versus Socks
Jurgens Uys | Co-owner
TIMELINE
AUG 2014
Our mutual passion for sports provided the foundation for Versus socks.
JAN 2015
Our first order wasn't big enough to justify two types of packaging (Race & Trail). So we ordered one type and applied the Race and Trail stickers by hand.
MARCH 2015
Our first ever expo. A 2x1 meter stand at the Cape Town Cycle Tour Expo.
OCT 2016
We moved out of Hanno's parents garage and into the first Versus Socks office (we have since moved a few times as we keep growing, thanks to all your support!)
NOV 2016
The OG Versus Socks Bakkie took us anywhere and everywhere across the country.
APRIL 2017
We achieved one of our main goals which was to get Versus Socks into one of the large chain stores in South Africa. Versus Socks has since been available in Sportsmans Warehouse countrywide!
MAY 2019
Another amazing goal reached - we opened our first Versus Socks Shop in Stellenbosch!
OCT 2019
We reached 20k followers on Instagram followers! We celebrated with a 5km run, and over 400 Versus fans showed up!
APRIL 2020
During the Covid 19 Lockdown period we hosted several Versus Virtual Runs. During the full lockdown over 16 000 people joined Virtually to complete a 5km around their house!
OCT 2020
Yet another big milestone was reached, we launched Versus Socks in the UK.
JULY 2021
We have expanded our reach into even more retail stores including Totalsports and Cape Union Mart.
MAY 2022
After hosting 3 virtual events during COVID-19, we thought it was about time that we host a non-virtual event and we hit it off with a bang! ASICS and Garmin joined as official partners and we had over 1000 entries!
JULY 2022
After opening our Stellenbosch flagship store in 2019, we decided to give it an upgrade and expanded our store to make it BIGGER & BETTER and included a coffee window.
OCTOBER 2022
A Revolutionary Step for Versus Socks: The Versus Socks Distribution Centre!Our new in-house warehousing ensures that every pair of socks you receive is flawless and in impeccable condition. Bringing top-notch sock experience like never before!
FEBRUARY 2023
Our Biggest Versus Run Party Yet! With a record-breaking 1100+ participants, this was the event of the year. Proudly supported by GARMIN as our official event partner, we had an amazing day in the stunning setting of Frannschoek.
JUNE 2023
Always Evolving and Expanding! Our Stellenbosch Flagship store just got a major upgrade, including an exciting collaboration with Plato Coffee for our new coffee hatch. Don't miss out on our enhanced shopping experience firsthand.
COMING SOON
We are working on big things! Stay Tuned!
COMING SOON
We are working on big things! Stay Tuned!
+ MANY MORE AWESOME MEMORIES ALONG THE WAY
Thank you for the awesome support so far! This is just the start and the timeline will just continue growing.
Here's to many more happy steps together!
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Our Achievements
40+
Product
10+
Awards
120+
Happy Customers
8+
Countries
Say hi to our team
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Seth Carson
Position
Thomas Son
Manager
LyLy
Marketer
Linda
Designer
LanLan
Marketer
Selena
CEO
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